How to Plan TikTok & Google Sheets Content Calendar

1. Manual ways to build a TikTok content calendar

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Method 1: Simple spreadsheet calendar in Google Sheets

1. Open a new Sheet and rename it “TikTok Content Calendar”. See Google’s basics guide here: https://support.google.com/docs/answer/6000292
2. Create columns such as: Date, Time, Status, Video Idea, Hook, Caption, Hashtags, Audio, Owner, Link to Draft, Goal, KPI.
3. Freeze the header row so it stays visible when you scroll.
4. Use Data → Data validation to add dropdowns for Status (Idea, Drafting, Filming, Scheduled, Posted): https://support.google.com/docs/answer/12148755
5. Add rows for each planned TikTok across the next 30 days. Start by anchoring around key launches, events, and seasonal moments.
6. At the end of each week, open TikTok and review performance in your app’s Analytics (Creator/Business accounts). TikTok’s analytics help page: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/tiktok-analytics
7. Manually type key metrics (views, likes, saves, comments, completion rate) into your Sheet so you can see which formats actually work.

Pros: Free, flexible, everyone understands spreadsheets. Cons: High manual effort; analytics updates and rescheduling are tedious.

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Method 2: Classic calendar view using Google Sheets

1. Create another tab named “Monthly View”.
2. Build a grid with weekdays as columns and week numbers as rows, or use a prebuilt monthly calendar template from Google: https://support.google.com/docs/answer/14078479
3. For each date cell, reference the main calendar tab using formulas like =TEXTJOIN(" / ", TRUE, FILTER('TikTok Content Calendar'!E:E, 'TikTok Content Calendar'!A:A = this_date)) to pull that day’s hooks.
4. Color-code content types with conditional formatting: education, authority, UGC, offers, trends.
5. Print or share this view so your team instantly sees what’s going live each day.

Pros: Great for visual planning and spotting gaps. Cons: Requires formula skills; still manual to keep in sync.

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Method 3: Manual tracking inside TikTok + a notes doc

1. Brainstorm a month of ideas into a simple document (Google Docs, Notion, or even a notes app).
2. When you’re ready to film, open TikTok and record or upload your video following TikTok’s posting guide: https://support.tiktok.com/en/using-tiktok/creating-videos/posting-a-video
3. As you publish each video, paste its link back into your doc next to the idea.
4. Once a week, check TikTok analytics in the app and add key results as bullet points under each idea.

Pros: Minimal setup; good for solo creators. Cons: Quickly becomes unmanageable for teams, agencies, or multiple accounts.

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2. No-code automation for your TikTok calendar

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Method 4: Sync TikTok analytics to Google Sheets with no-code tools

(Examples: Zapier, Make, or similar integrators.)

1. Keep using your “TikTok Content Calendar” Sheet as the source of truth.
2. In your automation tool, choose TikTok (or TikTok for Business if supported) as the trigger app.
3. Set a scheduled trigger (e.g., every day) to pull your latest video stats via the connector.
4. Map those fields into your Sheet columns: Video ID, Title, Publish Date, Views, Likes, Shares, Completion Rate.
5. Use Google Sheets filters and charts to highlight top-performing hooks, formats, and posting times.

Pros: Automatically updates performance; no more copy-paste from TikTok. Cons: Limited by each tool’s TikTok integration; may require paid plans.

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Method 5: Auto-create calendar rows from a content ideas form

1. In Google Forms, build a simple “TikTok Idea Intake” form with fields: Hook, Description, Target Date, Content Type, CTA.
2. Link the form to your Sheet via Responses so each submission adds a new row.
3. Use conditional formatting in Sheets so ideas with a target date but no status appear highlighted.
4. Share the form with your team or clients so they can submit ideas without touching the Sheet.

Pros: Scales ideation across teams and clients while keeping structure. Cons: Still requires humans to advance each idea through the workflow.

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Method 6: Use Google Calendar plus Sheets for reminders

1. Keep strategy and details in Google Sheets.
2. For each planned post, create a Google Calendar event at your ideal publish time, linking back to the specific row in your Sheet.
3. Set reminders so someone remembers to post manually via the TikTok app.

Pros: Reliable human reminders; leverages existing calendar habits. Cons: Manual posting; time-zone and weekend coverage can be painful.

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3. Scaling with an AI agent (Simular) across desktop and web

Here’s where an AI computer agent shines: instead of gluing together point automations, you delegate the entire workflow across TikTok, Google Sheets, email, and your browser.

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Method 7: Agent-managed research and calendar population

Imagine you brief a Simular AI agent once per month:

1. You define a prompt like: “Research current TikTok trends for B2B marketing, pull 30 sound and hashtag ideas, and fill my Google Sheets TikTok calendar with hooks, posting dates, and content types.”
2. The Simular agent opens your browser, searches TikTok and industry blogs, and identifies relevant trends and sounds.
3. It then opens your Google Sheet, creates 30 new rows, and fills in columns for Hook, Theme, Suggested Audio, and Draft Date.
4. Because Simular Pro runs as a full desktop agent, every step is visible and editable; you can review and tweak the Sheet before anything is considered final.

Pros: Offloads the most time-consuming planning work; highly flexible; transparent execution you can audit. Cons: Requires a clear brief and a bit of onboarding to your templates.

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Method 8: Agent updates performance and suggests optimizations

1. Schedule the Simular agent (via webhook or a cron-style trigger in your pipeline) to run daily.
2. It opens TikTok in a browser, logs into your account, and navigates to analytics.
3. It copies performance data for recent posts and updates your Google Sheet’s metrics columns.
4. Based on patterns in the Sheet, it flags which hooks, durations, and posting times outperform, and writes recommendations into a “Insights” column or separate tab.

Pros: Continuous, production-grade analytics refresh without your team touching spreadsheets; insights stay close to the content. Cons: Needs occasional supervision early on to ensure it reads the right metrics and pages.

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Method 9: Agent-assisted scheduling workflow

While native scheduling inside TikTok is evolving, the agent can still orchestrate the human-in-the-loop steps:

1. The Simular agent reads all rows in your Sheet with Status = Draft and Target Date = today or tomorrow.
2. It opens TikTok on desktop, uploads prepared video files from a shared folder, copies captions and hashtags from the Sheet, and stages them for publishing following TikTok’s video upload process: https://support.tiktok.com/en/using-tiktok/creating-videos/posting-a-video
3. You or a social lead do a quick visual review, then the agent proceeds to finalize posting or scheduling where supported.
4. Finally, it updates Status in your Sheet to Scheduled or Posted, ensuring your calendar always reflects reality.

Pros: Massive time savings for teams handling many accounts; Simular’s transparent logs make every click inspectable and modifiable. Cons: Best suited once you have stable templates and file-naming conventions.

The pattern is simple: let Google Sheets remain your strategic command center, TikTok your distribution channel, and a Simular AI agent the tireless operator stitching them together at scale.