XLOOKUP is the modern lookup engine in both Excel and Google Sheets. It fixes the pain points of VLOOKUP and HLOOKUP: rigid column indexes, breakable ranges, and awkward left-lookups. For a sales or marketing leader, this matters when you’re merging CRM exports with ad data, pricing tables, or campaign results. A clear step-by-step approach forces you to define lookup_value, lookup_array, and return_array correctly, handle missing values with if_not_found, and choose the right match_mode. That discipline means fewer #N/A errors, cleaner reports, and models you can safely hand to a teammate without explaining them five times.
Now imagine never building those XLOOKUPs yourself. An AI computer agent can open your Excel file or Google Sheet, identify the keys to match (like email or product ID), write and copy XLOOKUP formulas, test them on sample rows, and even document what it did. Instead of you hunting for broken ranges at midnight before a client demo, the agent quietly maintains your lookups in the background while you focus on strategy and deals.
Before you automate, it helps to master the basics in both tools.
1) In Excel (simple exact match)
Leads sheet and a Pricing sheet.Product_ID.Leads!E2 for "List Price".E2, type: =XLOOKUP([@Product_ID], Pricing!$A:$A, Pricing!$B:$B, "Not found", 0, 1)lookup_value: the product ID in the current row.lookup_array: the column with IDs in Pricing.return_array: the column with prices."Not found": message if there’s no match.0: exact match.Official Excel XLOOKUP reference: https://support.microsoft.com/en-us/office/xlookup-function-b7fd680e-6d10-43e6-84f9-88eae8bf5929
2) In Google Sheets (XLOOKUP)
Campaigns tab and a Spend tab.Campaign_ID.Campaigns!F2, enter: =XLOOKUP(A2, Spend!$A:$A, Spend!$C:$C, "Not found", 0, 1)Spend sheet.Official Sheets XLOOKUP reference: https://support.google.com/docs/answer/9367199
3) Approximate matches for pricing tiers (Excel)
Tiers table: Score in column A, Tier in column B (e.g. 50, 60, 80...).=XLOOKUP(D2, Tiers!$A:$A, Tiers!$B:$B, "No tier", -1)-1 returns the next smaller value, ideal for banded pricing or lead scoring.4) Horizontal lookups (Excel or Sheets)
lookup_array to a row range and return_array to another row.5) Multiple values (Excel)
=XLOOKUP(A2, Table2[ID], Table2[[FirstName]:[Salary]]) to pull several fields at once.
Once you know the formula, the next step is to remove as much manual prep and maintenance as possible.
A) Google Sheets + automation platforms
Example workflow:
Leads sheet.Leads!B2.Pros:
Cons:
B) Excel + Power Query / Power Automate
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This is where a Simular AI computer agent becomes your spreadsheet specialist, not just a macro replacement.
A) Agent-driven spreadsheet maintenance Story: Your agency updates 30 client performance workbooks every Monday. Each file has slightly different tabs, but the same need: match ad spend to CRM revenue via XLOOKUP.
A Simular Pro agent can:
#N/A or #VALUE! errors.Pros:
Cons:
B) End-to-end enrichment workflows For sales and marketing teams, combine web research and XLOOKUP:
Now, refresh doesn’t mean pulling exports and fixing broken formulas. It means triggering the agent.
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Cons:
XLOOKUP is a modern lookup function in both Excel and Google Sheets that replaces VLOOKUP and HLOOKUP. It lets you search for a value in one range (lookup_array) and return a related value from another range (return_array), without worrying about column numbers or direction. Use it when you need to merge data sets, like matching lead emails to CRM accounts, mapping product IDs to prices, or joining campaign IDs to ad spend. In Excel, the basic pattern is =XLOOKUP(lookup_value, lookup_array, return_array, [if_not_found], [match_mode], [search_mode]). In Google Sheets, the syntax is similar. Any time you’d reach for VLOOKUP, prefer XLOOKUP instead: it’s more flexible, handles left-lookups, supports custom "not found" messages, and works cleanly with dynamic ranges and structured tables.
Start by clearly defining three things: the value you’re searching for (lookup_value), where that value lives (lookup_array), and what you want back (return_array). For example, in Excel, if A2 contains an email address, and you have a separate table where Column F has emails and Column G has company names, you’d write =XLOOKUP(A2, F:F, G:G, "Not found", 0, 1). In Google Sheets, you can mirror this structure: =XLOOKUP(A2, CRM!F:F, CRM!G:G, "Not found", 0, 1). Use absolute references ($F:$F) if you’ll copy the formula across many rows. Always test on a few known examples: pick one email you’re sure exists, one that doesn’t, and confirm that the results make sense and that your "Not found" message appears correctly.
Most XLOOKUP errors come from three issues: mismatched data types, misaligned ranges, or missing keys. First, check that your lookup_value and lookup_array are the same type: if one is stored as text and the other as a number (common with IDs), convert them consistently using VALUE, TEXT, or formatting. Second, make sure lookup_array and return_array are the same size; if one is A2:A100 and the other is B2:B90, you’ll trigger errors. In Excel, use the optional if_not_found argument to replace #N/A with something user-friendly like "No match". In Google Sheets, do the same, or wrap the whole formula with IFERROR. Finally, scan for trailing spaces or inconsistent casing in emails, IDs, or names; TRIM and CLEAN can help you normalize text before the lookup.
Approximate matches shine when you’re assigning tiers based on ranges, like lead scores or order value bands. In Excel, create a helper table: in Column A list the lower bounds of each tier (0, 50, 80, 1000, etc.), and in Column B list the tier labels ("Cold", "Warm", "Hot"). Then, in your main sheet, use =XLOOKUP(ScoreCell, TierTable[Score], TierTable[Tier], "No tier", -1). The -1 tells XLOOKUP to find the next smaller value if there’s no exact match, so a score of 77 returns the row for 50. In Google Sheets, you can build an identical helper table and use the same pattern. Just be sure the score thresholds are sorted ascending, and document the table so teammates know where to adjust tiers instead of editing formulas directly.
An AI agent like Simular Pro can take over the repetitive, error-prone parts of working with XLOOKUP in both Excel and Google Sheets. Instead of you opening dozens of workbooks, hunting for matching keys, and hand-writing formulas, the agent can: open each file on your desktop or in the browser, detect the appropriate key columns from headers, insert or update XLOOKUP formulas, and copy them down. It can then scan for #N/A and #VALUE! errors, adjust ranges, and log any anomalies in a summary sheet. For sales and marketing teams, you can also let the agent pull fresh CSVs from ad platforms, drop them into the right tabs, and rewire the XLOOKUPs as structures evolve. You design the desired outcome once; the agent executes it consistently at scale, freeing you to focus on strategy and campaigns instead of cell references.