How to Master SUMIFS in Google Sheets and Excel – Guide

If you run a business, agency, or sales team, SUMIFS is probably hiding somewhere at the core of your spreadsheets. It is the function that quietly answers questions like “How much did we sell in Q2 in the UK for product line A, excluding discounts over 30%?” The problem is not using SUMIFS once; it is maintaining hundreds of slightly different versions of it across Excel and Google Sheets. That is where an AI agent like Simular steps in.

1. Manual SUMIFS in Excel and Google Sheets

Before you automate anything, you need a solid mental model for SUMIFS.

Syntax:
SUMIFS(sum_range, criteria_range1, criteria1, [criteria_range2, criteria2], ...)

Think of it as: “Add the numbers in sum_range, but only for rows where every criteria_range matches its criteria.”

Step-by-step in Excel

1. Prepare your table: place numeric values to sum in one column (for example Sales in D2:D100) and your filters in other columns (such as Region in B2:B100 and Rep in C2:C100).
2. Click the cell where you want the result, for example G2.
3. Type =SUMIFS(.
4. First argument sum_range: select D2:D100 and type a comma.
5. criteria_range1: select B2:B100, comma.
6. criteria1: type "UK" (or click a cell that contains UK), comma.
7. criteria_range2: select C2:C100, comma.
8. criteria2: type "Alice" (or cell reference) and close the parenthesis.
9. Press Enter to see the total sales for Alice in the UK.

You can add more pairs of criteria_range and criteria as needed (date ranges, product categories, channels, and so on). The key rules: all ranges must be the same size, and text or logical criteria need quotes.

Step-by-step in Google Sheets

The flow is almost identical:

1. Organize data in columns with clear headers.
2. In a result cell, type =SUMIFS(.
3. Choose sum_range, then each criteria_range and criteria pair, just as in Excel.
4. Use operators like ">=2024-01-01" or "<>Cancelled" to build conditions.
5. Drag-fill the formula across multiple cells to generate different segments (regions, reps, campaigns).

Manual pros:

• Full control over every argument and range.
• Great for learning and small models.
• No extra tools needed.

Manual cons:

• Easy to misalign ranges or copy the wrong column.
• Fragile: new columns or renamed headers can silently break logic.
• Painful when you have dozens of similar SUMIFS across files.

2. Semi-automation With Templates and Named Ranges

A middle ground before full AI automation is to standardize how you use SUMIFS.

Ideas:

• Create a master template workbook with predefined SUMIFS for common questions (revenue by region, MRR by plan, ad spend by channel).
• Use named ranges like Sales, Region, Channel instead of raw ranges. That makes formulas easier to read and a bit more robust when the layout shifts.
• Build summary tabs that pull from a clean data tab, and teach your team to only add new data to the data tab, not change the structure.

Pros:

• Reduces errors from ad-hoc formulas.
• Onboards new team members faster.

Cons:

• Still requires manual editing when requirements change.
• Templates tend to drift over time if nobody maintains them.

3. Fully Automating SUMIFS With a Simular AI Agent

Now imagine you never again had to remember which column was D or which criterion needed quotes. Instead, you talk to an AI computer agent that actually drives your desktop, browser, Excel, and Google Sheets.

With Simular Pro, you can configure an agent to:

• Open your Excel workbooks or Google Sheets.
• Read headers to understand your schema (for example Date, Region, Rep, Revenue, Channel).
• Insert SUMIFS formulas based on plain-language instructions: "Total revenue for EMEA in Q1 2025, excluding refunds", "Ad spend by channel last 30 days".
• Propagate consistent formulas across multiple tabs and files.
• Update criteria and ranges when you add new data sources or change column layouts.

A typical workflow could look like this:

1. You describe the report: "Build a summary tab showing revenue by region and product, using SUMIFS on the raw data tab."
2. The Simular agent navigates to the correct sheet, creates the summary tab, and writes all necessary SUMIFS formulas.
3. It tests a sample of rows by cross-checking with simple SUM or filter calculations to ensure the formulas match expectations.
4. Once validated, you save this as a reusable automation, triggered on a schedule or via a webhook.

Pros:

• Massive time savings when you manage many similar workbooks or multiple client accounts.
• Production-grade reliability: the agent can run workflows with thousands of steps consistently.
• Transparent execution: every click, range selection, and formula is logged and inspectable so you can see exactly what the agent did.

Cons:

• Requires an initial setup period to define your preferred structures and validation rules.
• Best results come when you already have reasonably clean input data.

4. When Should You Hand SUMIFS to an AI Agent?

You should consider delegating when:

• You rebuild the same kind of report for every new client, campaign, or cohort.
• One person on your team is the "spreadsheet wizard" and becomes a bottleneck.
• Small formula mistakes have real financial or reputational cost.

In those cases, Simular’s computer-use agents behave like a tireless analyst who never gets bored, never miscopies a reference, and keeps your Excel and Google Sheets logic aligned across the entire business.

That frees you, the actual human, to stop wrestling with syntax and start asking better questions of your data: which offers convert, which regions lag, and where to focus your next move.