NPV is the lens that turns a messy stream of future cash flows into one clear number you can bet the business on. In Excel and Google Sheets, the NPV and XNPV functions compress years of inflows and outflows into today’s dollars, letting you compare projects, pricing, campaigns, or client retainers on equal footing. For founders, agencies, and marketers, that means faster go or no go calls, tighter budgeting, and fewer “gut feel” mistakes when the stakes are high. For recurring NPV work, an AI computer agent can watch your Google Sheets or Excel templates, pull in the latest cash flow data, apply the right NPV or XNPV logic, and run dozens of scenarios automatically. Instead of hand-editing ranges and discount rates, you review a clean summary, catch edge cases, and decide what to do next.
Every big decision you make as a business owner or marketer has a hidden cash-flow story: upfront cost, payment timing, churn, upsell, ad spend, team time. NPV (net present value) lets you translate all of that into one number in today’s dollars. Positive NPV? You are creating value. Negative NPV? You are quietly burning it.
Google Sheets and Excel are where those stories usually live. The problem is that NPV work tends to multiply. New proposals, updated forecasts, alternative pricing, new geos, client “what if” emails at 10 p.m. Suddenly you are maintaining 12 versions of the same model.
That is where combining solid manual skills with an AI computer agent like Simular becomes powerful: you understand the math, the agent handles the repetition.
=NPV($D$2, B3:B7) assuming B3:B7 holds year 1 to 5 cash flows=NPV($D$2, B3:B7) + B2Pros: Transparent, easy to audit, standard for finance teams
Cons: Repetitive, error-prone when copying models or editing ranges under time pressure
Google Sheets mirrors Excel’s logic, so you can almost copy-paste your mental model.
=NPV($D$2, B3:B7) + B2Pros: Cloud-based, easy sharing, version history
Cons: Still manual, complex models can sprawl across multiple tabs and files
Sometimes you want to see every discounted cash flow explicitly.
=B2 / (1+$D$2)^A2 and copy down=SUM(C2:C7) gives your NPVPros: Highly transparent, great for teaching, auditing, or explaining to non-finance teammates
Cons: More formulas to maintain; slow for large portfolios
Imagine a week where you stop being the person who clicks cells.
With a Simular Pro computer-use agent, you can:
The agent clicks, types, drags, and navigates exactly like a human — but without fatigue.
Pros: Huge time savings, consistent execution, transparent steps
Cons: Still need a solid base model, first-time setup requires encoding your decision-making into a workflow
The sweet spot for most founders and agencies is hybrid:
You stay in control of strategy; the AI computer agent becomes the tireless operator, running the same high-quality process hundreds of times faster than you ever could alone.
First list your cash flows in a column: period 0 as the initial outlay (negative), then future inflows by year or month. In another cell, enter the discount rate (for example 0.1 for 10%). Use Excel’s NPV function on periods 1 onward, then add the initial cost: =NPV(rate, future_range) + initial_cell. Check that all costs are negative and inflows positive, and that your range excludes the period 0 cash flow.
In Google Sheets, put periods in column A and cash flows in column B, with B2 as the initial investment (negative). Add your discount rate in a separate cell. To compute NPV, use =NPV(rate_cell, B3:B7) + B2, where B3:B7 holds future cash flows. You can create a second tab for scenarios and link assumptions (price, churn, ad spend) so a single change updates the NPV instantly for fast what-if analysis.
Use NPV when timing matters, not just totals. Simple ROI treats a dollar next year the same as a dollar today. NPV discounts future cash flows using a rate that reflects risk or opportunity cost, so long, slow paybacks look less attractive than quick wins. This is crucial for comparing projects, pricing models, or campaigns with different durations, payment schedules, or retention profiles.
Start by separating inputs, calculations, and outputs on your sheet. Use named ranges for rate and cash flow ranges instead of hard-coded addresses. Double-check that the initial outlay is not inside the NPV argument range. Add a simple check cell that recalculates a tiny test project with known NPV to confirm the logic. Finally, protect formula cells from accidental editing and document assumptions directly on the sheet.
Yes. A computer-use AI agent can open your Excel or Google Sheets template, pull raw data from sources such as your CRM or accounting exports, paste values into the right ranges, adjust discount rates based on your rules, run NPV or XNPV, and write results to a summary tab. You keep control of the template and assumptions, while the agent repeatedly executes the clicks and keystrokes so you can focus on interpreting the numbers.