How to Build Facebook Reports in Google Sheets Guide

If you run performance marketing, you already know the pain: Facebook Ads data scattered across CSVs, screenshots in Slack, and a Google Sheet that’s always “almost updated.” Let’s walk through three practical ways to build Facebook Ads report templates in Google Sheets—from fully manual, to no‑code automation, to AI computer agents that run the workflow for you.

‍

1. Manual methods: control everything, do everything

‍

Method 1: Export CSV from Facebook Ads Manager and import to Sheets

1. In Meta Ads Manager, go to "Reports" or the "Campaigns" tab.
2. Click the date range selector and choose your reporting window.
3. Use the column picker to include metrics like Impressions, Clicks, CTR, CPC, Spend, Leads, Purchases, and ROAS. Help: https://www.facebook.com/business/help/218844828315224
4. Click "Export" → choose CSV.
5. In Google Sheets, click "File" → "Import" → "Upload" and select the CSV. Docs: https://support.google.com/docs/answer/40608
6. Choose "Insert new sheet" so each export lands in its own tab.
7. Build summary tabs with formulas like:
   • =SUMIF(Source!A:A, "Campaign Name", Source!H:H) for spend.
   • Pivot tables for campaign / ad set rollups: "Insert" → "Pivot table".

Pros: Full control, no extra tools. Cons: Tedious, error‑prone, impossible to scale across many accounts.

‍

Method 2: Paste export directly into a raw-data sheet

1. Create a tab called "Raw_Data" in your Google Sheet.
2. Each time you export from Facebook Ads, copy the table from Excel or the CSV.
3. Paste values into "Raw_Data" starting at A1.
4. Build all dashboards and charts off that tab only.

This keeps formulas and charts stable while you overwrite the raw data. But you still depend on a human remembering to refresh it.

‍

Method 3: Use IMPORTDATA for public CSV URLs

If you host a CSV export from Facebook on a static URL (for example, via a data warehouse or a scheduled export):

1. In Sheets, use a formula like:
   • =IMPORTDATA("https://your-csv-url.com/facebook_report.csv") Docs: https://support.google.com/docs/answer/3093335
2. Point pivot tables and charts to that imported range.

This removes manual file uploads, but most marketers don’t have a clean, public CSV feed from Facebook out of the box.

‍

2. No-code automation: connectors and scheduled refreshes

At some point, you outgrow manual exports. That’s where no‑code tools and connectors shine: they pull Facebook Ads data straight into Google Sheets on a schedule.

‍

Method 4: Use an official Google Sheets connector or add-on

Several tools (like the ones you’ve seen from Coefficient, Two Minute Reports, Porter, or Supermetrics) plug Facebook Ads into Sheets. The setup pattern is similar:

1. Install the add‑on from the Google Workspace Marketplace. Docs: https://support.google.com/a/answer/9023136
2. In Google Sheets, go to "Extensions" → choose your connector.
3. Connect your Facebook account through OAuth when prompted.
4. Configure a query: select ad account, date range, breakdowns (campaign, ad set, ad), and metrics.
5. Choose a destination sheet and cell.
6. Set a refresh schedule (e.g., hourly, daily, weekly).

Result: a "Data" tab that always has fresh Facebook numbers, while your "Dashboard" tab uses pivot tables, charts, and query formulas to visualize performance.

Pros: No scripting required, reliable scheduling, great for agencies managing many accounts. Cons: Usually paid, and you still have to design the template and business logic.

‍

Method 5: Start from a prebuilt Google Sheets Facebook template

Tools like those highlighted in Coupler.io, Coefficient, Two Minute Reports, Porter, or Supermetrics often provide ready‑made Facebook Ads dashboards. Typical flow:

1. Copy their template Google Sheet to your Drive.
2. Use the provided menu (an "Extensions" add‑on) to connect Facebook Ads.
3. Map your ad account and metrics to the prebuilt queries.
4. Turn on scheduled refresh.

You inherit:

• Overview pages: spend, revenue, ROAS by date.
• Drill‑downs: campaign / ad set / creative performance.
• KPI scorecards you can tweak for your agency or brand.

This gets you from zero to client‑ready reporting in a couple of hours instead of days.

‍

3. AI computer agents at scale: Simular-style automation

Manual and no‑code get you part of the way. But if your team still spends hours each week logging into Facebook, checking columns, validating data, and tweaking Google Sheets, you’re burning high‑value time on low‑value clicks.

This is where an AI computer agent platform like Simular Pro becomes your operator.

‍

Method 6: Let an AI agent run the full desktop workflow

Picture this weekly sequence handled end‑to‑end by an agent:

1. The agent opens your browser, navigates to Facebook Ads Manager, and logs in.
2. It applies your saved report view (correct columns, filters, and breakdowns).
3. It exports the latest data.
4. It opens Google Sheets, finds the correct workbook, and pastes or imports the file into the "Raw_Data" tab.
5. It waits for formulas and pivot tables to recalc, then screenshots key charts or updates a "Summary" tab.
6. It posts a short written analysis into a cell or comments, highlighting:
   • Biggest cost-per-lead changes
   • Creatives with CTR spikes
   • Campaigns hitting or missing ROAS targets

Because Simular Pro is a computer-use agent, every action is visible and editable. You can watch it click, adjust the sequence, and then lock in a reusable workflow that runs on a schedule or via webhook from your existing pipelines.

Pros: Offloads the entire "open-click-download-upload" routine, highly flexible, doesn’t depend on APIs. Cons: Requires careful onboarding and testing so the agent uses the right views and sheets.

‍

Method 7: AI-assisted QA and anomaly detection on your Sheet

Beyond moving data, an AI agent can read the Google Sheets report itself:

1. After refreshing, the agent scans KPI ranges for outliers (for example, CPL > 2x 7‑day average).
2. It writes color‑coded notes in a "Insights" tab.
3. It drafts a short narrative summary you can paste into Slack or client emails.

You get more than a refreshed template—you get interpretation without extra headcount.

‍

Method 8: Multi-account, multi-client scaling

Agencies often copy the same Facebook Ads Google Sheets template for dozens of accounts. An AI agent can:

1. Iterate through a folder of client workbooks.
2. For each workbook, run the refresh steps, sanity‑check data, and update an agency‑level "rollup" Sheet.
3. Trigger downstream actions (for example, send alerts when spend deviates from budget).

With Simular’s production‑grade reliability and transparent execution, you’re not guessing what the agent did—you can inspect each step and refine it until it matches your team’s standard operating procedures.

For support on the core tools, rely on:

• Google Sheets help center: https://support.google.com/docs
• Facebook Ads help center: https://www.facebook.com/business/help

Then layer the AI agent on top to turn those tools into a self‑running reporting system.